What Makes A Great Website
1. A Clear and Compelling Value Proposition
A Clear and Compelling Value Proposition: It’s like the first impression at a party, you only have a few seconds to catch someone’s attention and make them want to stay. Your value proposition should be front and center, letting visitors know exactly what your website does and why it’s worth visiting. You can think of it as the elevator pitch for your website.
An Example of an awesome value proposition would be: “At XYZ website, we believe that everyone should have access to affordable, high-quality clothing. We’re dedicated to bringing you trendy, fashion-forward styles at prices you can afford. Shop now and see the difference for yourself.”
With a clear and compelling value proposition, you pretty much guarantee the customer’s consideration from the moment they land on your website!
Pro Tip: Always add a call to action to the end of your value proposition statements, this will help maximize a visitor’s attention and will lead to higher website conversion rates.
What Makes A Great Website
2. Easy Navigation
Easy Navigation: If a visitor can’t find what they’re looking for, they’ll quickly lose interest and move on. An easy-to-use navigation menu and internal links help visitors find what they’re looking for and search engines understand your website’s content.
It’s like a treasure hunt but with a map and a compass.
For example a clothing e-commerce website that has a clear and intuitive menu with categories such as “Men”, “Women”, “Kids”, “Sale” that allow users to easily find what they are looking for will always be a hit.
If you can neatly organize your webite pages into logical and easy-to-navigate categories, you’ll find that customers will use words like “intuitive” when describing your website’s user experience.
What Makes A Great Website
3. Quality Content
Quality Content: Content is king, and a great website needs high-quality and relevant content. It’s like the main course at a dinner party, it needs to be delicious and satisfying to keep people interested. Be sure to include keywords related to your products or services, but also make it useful and informative for your target audience.
What Makes A Great Website
4. Responsive Design
Responsive Design: You can’t expect everyone to come to your website with the same device. That’s why a responsive design is crucial, ensuring that your website is easily accessible and usable on any device. It’s like a restaurant that can accommodate any dietary restrictions.
essentially you should adjust your layout to fit the screen size and device of the user, whether it’s a desktop, tablet, or mobile phone.
Pro Tip: Responsive design should be dealt with in the site architecture stage of website design and should be based on the resources your page builder or coding framework allows so that you can avoid headaches along the way!
What Makes A Great Website
5. Fast Loading Times
Fast Loading Times: The faster your website loads, the happier your visitors will be. Slow loading times can be frustrating, causing visitors to leave before they’ve had a chance to explore your site. It’s like being stuck in traffic on the way to a party, you’re already in a bad mood before you even get there.
Pro Tip: It’s always good to test your website’s performance rating and websites like www.gtmetrics.com and google lighthouse make that super simple for you to do that.
For basic e-commerce websites, a performance rating of C and up is the bare minimum for operating with the least ammount of performace issues.
What Makes A Great Website
Summary
By implementing these 5 key points, you’ll be able to create a great website that not only makes visitors happy but also satisfies search engines, like Google. It’s important to note that SEO is a continuous process, and to make sure your website stays relevant, you’ll need to keep an eye on algorithm updates and make adjustments accordingly. But don’t worry, we’ll walk you through it in future posts!
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